The executive added yesterday that Hoka’s Clifton and Bondi models continue to be the “front runners” in its assortment, and its recently introduced Mach X is in-line to break the “top 10” styles on its e-commerce site – the predominate segment in Hoka’s direct-to-consumer business.Īs for wholesale, Powers noted that Hoka has managed to preserve “high levels” of full price sell-through in the segment and remains one of the “fastest-turning brands” within the majority of its wholesale accounts. This is the first time the company’s star running brand eclipsed $400 million in a single quarter, Powers noted on the call. In fact, Hoka saw net sales climb 27.4 percent to $420.5 million in Q1, compared to $330.0 million the same time last year. This comes as Hoka continued to drive most of the gains at Deckers in the first quarter. “We believe Deckers is emerging as a leading creator of compelling consumer connections through highly desirable products that infuse disruptive innovation across both fashion and performance,” Powers told analysts. Nike Is Angling for a Comeback in Running. Hoka Continues to Drive Deckers Brands in Q1 On the company’s first quarter earnings call yesterday, Powers noted that Deckers continues to execute its long-term vision, which includes building Hoka into a multibillion-dollar “major player” in the performance athletic space, growing Ugg by connecting with consumers through “elevated experiences” and a segmented product offering, expanding its direct-to-consumer business through consumer acquisition and retention, and driving international growth through strategic investments. Deckers Brands president and CEO Dave Powers reiterated his long-term strategic vision for the company after another record quarter at its Hoka brand in a call with analysts on Thursday evening.
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